2. Challenges and Goals
Challenges Goals
Current social media Attract new businesses
presence is not to MI by pushing
engaging but provides individual growth
lots of content sectors through social
marketing
Current blog is
authored by one Keep current MI
individual businesses engaged
through social media
platforms
3. Give Businesses the Upper Hand:
Engage Them!!!
Currently the MEDC utilizes
several platforms of social
media networks. After some
research of how each of these
are used there is not much
engaging but each provides
lots of content. This campaign
will focus on enhancing the
use of those social media
platforms and getting business
to become more engaged and
participate in the conversation.
4. Marketing
Send update to fans when something new is posted
Encourage Fans to leave comments
Monitor those comments (Engage in conversation)
Create an Ad for Facebook Fan Page to attract more Fans
Link Blog to Fan Page
5. Follow other Michigan
Businesses the MEDC
has helped
Ask those they follow to
return the favor
Highlight some of the
businesses they follow by
RT
Host monthly Twitter
Chats geared toward
doing business in
Michigan and other
economic issues
6. The Upper Hand Blog
Invite other MI
businesses leaders to
be guest bloggers for
the month
Make comments
public and encourage
others to leave a
comments
Respond to the
comments
7. Public Relations
• Talk exclusively with current business
owners of the next great companies in
Michigan, new startups, and expanding
companies
• Integrate stories through social media
platforms like twitter, facebook and
youtube
• Monitor and respond to comments on
social media
8. Engage Future Business Owners
with Google AdWords
• To promote growth a Google
Adwords campaign would be
great.
• The focus area should be the
primary growth areas of
business in MI such as
alternative energy, life
sciences, water technology
• When others search for any of
these key terms and starting a
business in these areas an ad
can pop up leading them to the
website
9. Budget
• PR 15%
• Facebook and Twitter 25%
• Google Ad words 30%
• Blog 20%
• You Tube 10%
10. Monitoring the Campaign
• David Meerman Scott explained the
importance of Monitoring in New Rules. In
this campaign several things should be
monitored
• Comments on each social media platform
• Use monitter or social mention to track
tweets
• Use Google Analytics to track Adwords
• Track comments and views on blog site
